About Us

Anna Frummerin
Chief Executive Officer (CEO)
Associated Certified Coach (ACC)
WIAL Certified Action Learning Coach (CALC)
Certified MBTI® Practitioner

Anna is goal focused and results oriented Coaching Professional with extensive experience in coaching, coach education, marketing, leadership, and sales. Dedicated to creating leaders and empowering staff through training and ongoing professional development. Passionate about taking a business, brand, team, or individual and leading it to greatness through implementation of personal management style and experiences. An outstanding communicator, capable of building, leading, and developing elite cross-functional teams, cultivating strong relationships with clients and external business partners, and collaborating across all organizational levels to ensure the achievement of immediate and long-term company goals.


Anna is certified under the world’s largest Coaching Authority, the International Coaching Federation (ICF, www.coachfederation.org) as an Associate Certified Coach (ACC).  Her 20 years’ experience in different coach related roles within the corporate world along with her more recent formal certification has made her the experienced coach, trainer and facilitator that she is today.

Areas of Expertise

  • Leadership

  • Personal development

  • Team Building & Training

  • Communication & Collaboration

  • Strategic Planning & Implementation

  • Goal Establishment & Achievement

  • Motivation & Incentive

  • Process Improvements

  • “Train the trainer”

  • Facilitator


Levels Coached

  • CEOs

  • Directors

  • Managers

  • Middle management to sales reps


Industry Experience

  • Non-profit organization

  • Entrepreneur

  • Pharmaceutical

  • Recruitment

  • Rehabilitation and Wellness

  • Healthcare

  • Retail


Multi-Cultural Experience

  • Asia Pacific

  • Europe


Professional/Corporate Experience

  • Extensive product management experience in the pharmaceutical industry

  • Extensive coaching and training experience in my role as Product Manager for 9 years.

  • President of Swedish Women’s Educational Associations International (SWEA) Bangkok

  • Vice President of SWEA Asia


Certifications and Training

  • International Coach Federation (ICF) Certified coach – ACC Level

  • MMS Worldwide Institute Master class certificate “Train the Trainer”

  • MBTI

Dr.Thitiwan Sinthunok
Deputy Chief Executive Officer
Professional Certified Coach (PCC)
Certified Action Learning Coach (CALC)

Area of Expertise

  • HR Development

  • Organization Development

  • Competency Based HRD

  • Recruitment System

  • Competency Based Training

  • Career Development

  • Mentoring System

  • Executive Coaching

  • Entrepreneur Coaching

  • Gen-Y Coaching

  • Performance – Based Coaching

  • Action Learning Coach

Chompoo Polsombut
Executive Assistant

Chompoo has "can do" attitude and result oriented with for 15+ years’ experience in HR areas. Her experience also included Organization Development, HR Strategies both HRM and HRD. She used to develop and improve HR policies, procedures, and processes, and Pay Structure for many companies.

Area of Expertise

  • HR Management

  • HR Development

  • Organization Development

  • Performance Management System

  • Knowledge Management

  • KM Decoding and Multimedia for e-Learning

  • Salary Structure

  • Microsoft Excel in HR Areas

Professional/Corporate Experience

  • Executive Director of Organization Development and Human Resources Areas in Hi-Technology industry

  • Head of Human Resources handle of Performance and Rewards areas and also HR Business Partner in General Insurance industry

  • HR Director in Event organizer industry. Handle the overall management of organization development, human resources management & development, information technology, and general administration functions.

  • HR Director in Car Rental Industry.

  • HR Professional in Telecommunication Industry. Handle of Performance Management, Rewards Management, Organization Structure and Manpower Planning, Recruitment and Selection, and Employee Relations.

Consulting Experience

  • Consultant of Organization Development and Human Resources Areas in Hi-Technology industry for many companies