Executive Coaching

Your time is constantly demanded, external expectations are unbelievably high, and you are alone at the top—often guiding the direction of entire departments or organizations.
Being an executive or CEO is incredibly exhausting and difficult, especially when you know deep down that you could be doing a better job at it.
ANA help you identify what it is that would make you feel more successful, and then progressively and strategically help you get there on the job. The answers are within you, but the time, focus and accountability piece are what ANA can provide you.
When you want to improve or grow your business, strengthen your team or explore new possibilities. ANA serve so you can meet today’s challenges in the business environment.

What is coaching?
Coaching is a tool to optimize your personal and professional potential.
Coaching involves asking questions to help you find solutions to what you want to change.
Coaching gives you more perspectives and thus more ways to choose to achieve exactly what you want.
Coaching gives you the motivation to change what you want.


Our clients are:

  • Ready to change, develop and grow

  • Committed to do the work to know who they are and what they want

  • Trust the coaching process

  • Want to learn and take time to explore

  • Not afraid to let go of any beliefs or thoughts holding them back

  • Willing to take action

  • Anyone can be coached providing they are ready to change and take action.


The key words of ANAsˈ coaching process are the following:

  1. Awareness

  2. Accountability

  3. Action

  4. Results


Packages of Executive Coaching sessions 

  1. The most popular package is the serie of 8 coaching sessions. One coaching session is approximately 60 minutes that are taking place once a week or every second week. For you that want to transform and become the executive or CEO that you want to be. (face:face)

  2. A series of 4 coaching sessions. One coaching session is approximately 60 minutes that are taking place once a week or every second week. This is a package for busy people who want to make changes in a short period of time.  (Face:face).

  3. A serie of 2 coaching sessions. The Coaching sessions are approximately 60 minutes that preferable taking place once a week or every second week. his package is for you if you want to give coaching a try or if you have a specific small issue you need to iron out. (Face:face or online).



12 keys to achieve Sustainable Sales. A book written by Anna Frummerin 
The book highlights the importance of finding the right keys to become e.g. a successful salesman/woman, or to go from being good, to being great. The book explains all the steps you need to know on how to face challenges, how to work with yourself, finding and to find answers to your own and customer’s questions. You can also use the book for holding workshops, since each key (chapter) is useful for organizing a successful workshop in that area.


The book is written in English and will be published in October, and also be available online.

Contact Us

ANA A New Approach Consulting and Coaching Company Limited
A company based on international expertise within consulting and coaching

324/416-417 Lumpini Park Rattanatibeth Building C Floor 23

MRT Purple Line, Bang Krasor Station, Rattanatibeth Rd, Mueang, Nonthaburi  11000, Thailand

Tel. +669-7165-1583 (English and Swedish speaker)

E-mail: anna.frummerin@anaconsults.com

Tel. +668-2874-4645 (Thai speaker)

E-mail: chompoo.polsombut@anaconsults.com

© 2019 by ANA - A New Approach, Consulting and Coaching

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