Sales Coaching


ANA make Sales rep´s, Sales Team, Sales Managers, Sales Leaders to find motivations, assess their strengths and weaknesses, encourage and inspire them to achieve greater results, adopt a unique approach with each individual and foster an environment that allows the individual to go from Good to Great, thrive and become successful.



ANA tailor-made what you need in the form of workshops, leadership development, individual coaching or continuous evaluation work throughout the organization.




ANA is an international consulting and coaching company with 20 years of expertise within the area of Sales and Marketing. For leaders, employees and entire organizations.



To employees, Managers and CEO`s to become self-governing and result-oriented. To optimize your potential to reach result.

Our clients are:

  • Ready to change, develop and grow

  • Committed to do the work to know who they are and what they want

  • Trust the coaching process

  • Want to learn and take time to explore

  • Not afraid to let go of any beliefs or thoughts holding them back

  • Willing to take action

  • Anyone can be coached providing they are ready to change and take action.

The key words of ANAsˈ coaching process are the following:

  1. Awareness

  2. Accountability

  3. Action

  4. Results


12 keys to achieve Sustainable Sales written by Anna Frummerin


The book highlights the importance of finding the right key to become e.g. a successful salesman/woman, or to go from being good, to being great. The book explains all the steps you need to know on how to face challenges, how to work with yourself, finding and to find answers to your own and customer’s questions. You can also use the book for holding workshops, since each key (chapter) is useful for organizing a successful workshop in that area. The book is written in English and will be published in the autumn 2019, and also be available online.

Packages of Sales Coaching sessions

  1. The most popular package is the serie of 8 coaching sessions. One coaching session is approximately 60 minutes that are taking place once a week or every second week. For you that want to transform and become Salesperson you are. (face:face).

  2. A series of 4 coaching sessions. One coaching session is approximately 60 minutes that are taking place once a week or every second week. This is a package for busy people who want to make changes in a short period of time.  (Face:face).

  3. A serie of 2 coaching sessions. The Coaching sessions are approximately 60 minutes that preferable taking place once a week or every second week. his package is for you if you want to give coaching a try or if you have a specific small issue you need to iron out. (Face:face or online).

Contact Us

ANA A New Approach Consulting and Coaching Company Limited
A company based on international expertise within consulting and coaching

324/416-417 Lumpini Park Rattanatibeth Building C Floor 23

MRT Purple Line, Bang Krasor Station, Rattanatibeth Rd, Mueang, Nonthaburi  11000, Thailand

Tel. +669-7165-1583 (English and Swedish speaker)


Tel. +668-2874-4645 (Thai speaker)


© 2019 by ANA - A New Approach, Consulting and Coaching

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