Contact Us

ANA A New Approach Consulting and Coaching Company Limited
A company based on international expertise within consulting and coaching

324/416-417 Lumpini Park Rattanatibeth Building C Floor 23

MRT Purple Line, Bang Krasor Station, Rattanatibeth Rd, Mueang, Nonthaburi  11000, Thailand

Tel. +669-7165-1583 (English and Swedish speaker)


Tel. +668-3079-5541 (Thai speaker)


© 2019 by ANA - A New Approach, Consulting and Coaching

Our Services


Savrina Arifin

Head of Distribution

IPDC Finance

"I wanted to express my thanks note to my amazing trainer, Anna on the totally brilliant leadership skills based on a 3- days advanced communication skills course which I have attended last week. It has charged both my work and personal life in such a positive way already. I have been able to employ the skills and tips I have learnt, with great results immediately. The experience with total success from start to finish was amazing. I have already recommended the course to the HR department of IPDC.

Moreover, Anna has covered all the areas in a very informative and eye opening ways. I am glad to get the opportunity to discuss issues openly and honestly without any prejudice which will help to fine tune my presentation skills going forward. Also, I have found her training entertaining, fun and flexible to meet all of my needs. The whole topics she has covered were just great! I am more confident in the way I would attend more public speaking after this course. I mostly liked the role plays and practical exercises with real life examples related with my work. I have enjoyed the practical elements the best and it has helped me a lot in terms of battling nervousness and addressing certain character traits. One to one session has also focused on my personal goals in my preferred learning style and everything I wished to be covered which has been covered fully and effectively by the trainer. 

I must say, Anna was enthusiastic and made the course interesting and informative. Overall it was an excellent course with a brilliant trainer."

Petter Olbe

Marketing Manager at CSL Behring

“Having worked in the same team as Anna for nine years I can only confirm the highly professional attitude and her goal oriented approach to tasks she has been given. Among her strengths is the ability to connect to people and make them grow, she is a true networker. Anna is the kind of person that would add energy to any team with her way of focusing on solutions. I have seen Anna face great challenges and she has always met them with great determination and courage.”

Nicholas Brodszki

MD, PhD Pediatric Allergy & Immunology

“I have had the pleasure of knowing Anna since 2008 and during the years of our acquaintance, I have known Anna in many capacities, both professionally and personally. In these ten years I’ve known her, Anna, was an organized and responsible individual demonstrating an impressive professionalism combined with creativity. In her role of Nordic Product Manager she was the organizer of many successful meetings and advisory boards for CSL Behring. She took such pride in her work there and even developed strategies for making the Product Manger role more organized and efficient.Anna is an intelligent, capable, dedicated, and personable woman. She is always quick on her feet, with sensible reactions in all the circumstances I've seen her in. I feel confident in saying that she is capable of handling any situation with thoughtfulness and maturity. Her passion, combined with her organization, makes her an asset to any organization.”

Noemi Simon

Organizational Development Consultant and Coach

"Anna is a wonderfully effective coach. With her support, I was able to have new insights and practical action items on a very difficult problem already in the very first 30 minutes of meeting her. Her personality makes it easy to feel comfortable and open up quickly and honestly. Throughout our work together, whether on a coaching session or between two coaching sessions, I could feel that she really cares about helping me reach my potential, have accountability and feel supported."

Cédric BRON 

Traveller meeting entrepreneurs in Asia and America | Engineer | Investor  | Passionate of self-improvement

"Anna knows how to adapt and feel the need of her clients in a minute! I did one coaching session with her, and she directly understood that I needed to be challenged. In just a few minutes, she allowed me to dig deeper in myself and allowing me to ask myself the good questions. Coaching with specialists like Anna can save you a lot of time. If you want to stay average do it by yourself, if you want to evolve, start to be mentored and coached by the one who ask the right questions."

Camilla Davidsson 
Freelance Web Content Manager/ Freelance Photographer at

“Anna and I worked together at the board of SWEA Bangkok and she has also been my professional coach during my time of career change, during the same time she studied for her certification at MMS Worldwide Institute. She has been a very valuable asset for me through this time, her guidance made me see clearly in which direction I wanted to take my professional career. Anna is a very determined person; she always has many ideas and is passionate about her work and projects, which means that she will follow through. Anna is a great leader and co-worker, she listens and she is very attentive to others, which makes her a great team builder.
Meeting Anna has been a very positive experience, she is a warm and very honest person and I couldn’t have got a better match than working with her at this new direction of my career.”

Nidhipon (Wityatem) Tritiptawin 
Risk management & insurance, coaching, and training are my passion.

“We both took the same MMS Coach Training Program together in 2018. During the course, she coached me twice. I saw how fast she could learn, apply, and improve her coaching skills tremendously within only a short period. Also, knowing her more and more, I was impressed with her leadership, integrity, and passion in whatever task she performed under her responsibility. She is calm and sincere. She is definitely a warm-hearted woman and mom. I’m very happy being around and working with her.”

Michelle Mueller Ihrig

Hospitality Manager

"Anna is a fantastic listener who is thereby able to ask the right questions in total support of her clients attaining that which they seek. I highly recommend Anna to anyone looking for more clarity, joy and purpose in their lives."

Kay Ashton

"Anna is the most wonderful coach! She was incredibly patient, kind, focused and her passion for what she does is infectious. My session with her was exactly what I needed to help me find clarity and overcome my obstacles. I honestly can't say enough good things about her."

Birgitta Leveen

HR Director International Markets at Haworth

"A pleasure to work with Anna at the Board of SWEA Bangkok. Anna has also been my Personal Trainer twice a week for 4 months. Anna is very goal oriented, professional and committed to her assignments and she always delivers top quality service. Her positive attitude, professional support and high energy level affects everyone in her vicinity."

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